How a SEO company can handle unexpected massive traffic to client sites
As a SEO company, you must have queries from your clients on getting an unmanageable number of hits to their site whenever a celebrity dies or a natural calamity takes place or an interesting political debate rages. At such times, your SEO service might be highly sought after for the latest news and updates on these subjects, though sometimes this could also be the cause of sites crashing just when the heat is on. (Recent eg: unfortunate death of Whitney) Of course, you can never be 100% prepared for such occurrences, but its well worth preparing for them. Here are some tactics by which your client can handle the enormous volume of traffic
Get a lightweight form of the site: A good SEO company will advice the client to have a light weight version of the existing website with essential information. Your lightweight site could be available in mobile and desktop users. The site could also have a lightweight form of your homepage, since people usually want to see this page first before moving on to the other pages of a site. If you post a picture on your site which goes viral, you could then make a lightweight version of that one page with a picture in low resolution which loads faster.
In order to make lightweight pages, remember to exclude all Flash images and instead put in some text in your site navigation and Chrome, and put the largest amount of content in HTML. Also, it’s preferable to use static HTML pages instead of dynamic ones because dynamic pages are more burdensome to servers. Besides, you can cache the static amount of output of your dynamic pages so as to lower your server load.
Use the services of stable third-parties: You could also host a copy of your site with third parties that can cope up with the high volume of site traffic. Service providers like Google’s blogspot or content network from yahoo are designed to handle large volumes of traffic. On top of that these services come free of cost. So, as an SEO service to your clients, you could duplicate your client site or pare down the original one and allow it to focus on information relevant to the surge in traffic - such as Google Sites or Blogger; or Google Docs to save documents, forms or presentations. Alternatively, you could also make use of a Content Delivery Network (CDN).
Use small file formats: If the information on your site is downloadable, do your visitors a service by dividing large files into smaller ones whose file formats are lightweight. Bear in mind that if you cannot use text files, you can opt for PDFs taken from text content which is not just lighter in weight than PDFs along with images but are also easier for Google to decode and index entirely.
Tabulate data in CSV and XML formats: If you put out numerical data in tables, perhaps it would be a good idea to present it in CSV and XML formats. They are light weight files and enable external developers to utilize your data as external applications where data must reach out to the widest audience possible, as in the aftermath of a natural calamity. This could be a wonderful SEO service an SEO company can provide to a large online community. Google by itself recommends these solutions to sites which may get a surge in traffic unexpectedly. As a SEO service provider it is important to educate the client on such situations and suggesting the above tactics to avoid downtime of site due to excessive traffic.